Users will soon have a fresh option that enables them to reduce the volume of artificial intelligence-produced media appearing in their timelines. This step comes as the service disclosed that it presently contains in excess of 1 billion AI-generated clips.
Pilot Phase and Launch
The update is in a pilot phase over the next few weeks before a global release. This shift coincides with a surge in AI content, fueled by recent AI video creators.
The Broader AI Trend
Studies have shown that approximately 10% of the fastest-growing channels on a competing service primarily display AI-generated videos. A significant portion of this output is considered low-quality AI content, a phrase for inferior, bulk-generated content that is often nonsensical or dreamlike.
Based on user feedback that a lot of users enjoy content made with AI tools, including computer-generated images to educational videos, and we intend to offer the community the option to increase or decrease of that, according to their own choices,” stated a company executive.
Volume and Proportions
TikTok disclosed that there are currently 1.3bn videos on its service identified as artificially created. Collectively, more than 100 million videos are added to the app every day, making clips made by AI a limited portion of its total content library.
Customizing Your Feed
Users will be able to limit or boost the volume of AI content they view by opening the content preference option in the platform and picking AI-made media. Other topics that are already be controlled under the tool include current affairs, clothing, beauty, and movement.
AI Disclosure Rules
Its rules oblige content makers to label lifelike AI-made content, and it prohibits malicious fake videos of celebrities or critical incidents. Any believable artificial content that is unmarked can be removed under its terms of service.
Additionally, the service will henceforth add an artificially created watermark to content created with its own AI tools, or flagged by an industry-wide initiative for identifying AI-generated material. This measure is aimed to help prevent users from attempting to evade the tagging system.
Responsible AI Funding
TikTok is furthermore launching a two million dollar awareness program for specialists and organizations to produce informative material about responsible artificial intelligence. This initiative will assist educational bodies dedicated to educating computer science.
Moderation Strategy
TikTok has supported its safety measures, following discussion over plans to cut jobs for hundreds of safety staff in Britain. It is expected to cut 439 jobs in its content moderation team in its British office, with worker representatives and online safety experts voicing alarm that humans are being replaced by machine-led review.
A company official stated that staff-based oversight would still have a role, but automated tools can shield workers by filtering out the most graphic content before it is viewed by staff. The company stated a significant reduction in explicit and harmful content handled by human moderators over the previous year due to reliance on its AI tools.
It is vital to combine humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s highly necessary to limit contact with unsafe media as swiftly, which is the area in which a significant AI assistance is making a difference operate efficiently.”
